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Women making African Tradition and Heritage Profitable

women making business from tradition

Africa is blessed to have an abundance of rich traditions and heritages across the continent, and businesswomen have found a way of converting that into a profitable business venture.

Natural Nubian Dolls by Rejoice Bhila Kwaramba

UK-based and Zimabwean born entrepreneur Rejoice Bhila Kwaramba founded Nubian Dolls are realising the under representation of dolls that looked like her, and because she has 2 daughters she wanted to create a doll that celebrated the natural beauty of not only her daughters but also the diverse races in the world.

Her 18-inch Nubian dolls comes with features that represent the natural beauty of African women, and currently has 2 models namely Malia and Cleopatra.

Wrapsody by Olga Mtshweni

Olga Mtshweni started her own online store called Wrapsody that specialises in head wraps which are tailored and made out of African materials and prints.

She holds a degree in Information Science and has worked for some big brand companies such as Microsoft and Standard Bank before venturing full time into her business venture.

The Lazy Makoti by Mogau Seshoene

Mogau Seshoene converted her love for cooking into a profitable venture when she started her company The Lazy Makoti in 2014 which offers cooking classes for authentic traditional South African dishes.


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She credits the formation of the business to a friend of hers that got married but didn’t know how to cook rice, so she spent two weeks teaching her on how to prepare some dishes, and as they say the rest became history.

YaMama Gemmer by Rosemary Padi

Rosemary Padi started YaMama Gemmer which sells readymade Gingerbeer and concentrate that she produces herself and has been popular at functions like funerals, parties, weddings and so on.


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She supplies her products to various areas around Johannesburg that include Soweto, Midrand, Randburg, Vaal and Vosloorous.

Momppy Mpoppy by Maite Makgoba

Maite Makgoba makes dolls that she calls Momppy Mpoppy that seeks to change the perceptions about African beauty in the minds of young African girls, and a product that they can relate to.

The dolls have brown skins, traditional clothes and big afros and fills in the gap that is there on the market.