Have you ever wondered why companies like Apple and Samsung are always creating a buzz with every product they launch?
Could it be that they’re offering great design, or they just have loyal fans?
Although all of this is true, their sales copy plays a very important role.
In both apple and Samsung’s case their copy writers know exactly how to sell their latest gadgets using words.
It doesn’t matter if you own the iPhone 7 or the Samsung S9, when the iPhone 9 or the S10 comes out, you’ll find yourself being forced to buy that one.
But just how do they do it?
In both companies, they mastered the art of creating a highly captivating sales copy that is fascinating, engaging and persuasive.
Truly they will make doubters into believers, maybe that is the reason why I ended up buying an iPhone 7 which I didn’t need lol…
Here are some tips you can borrow from these tech Giants and apply to your own business.
Create headlines that grab people’s attention…
Have you ever looked at Samsung or Apple ‘s promotional headlines when they’re launching their latest product?
In most of their promotional landing pages, you will see them having headlines that catch your attention and, in most cases, dare you to upgrade even though you own a previous model of the same brand.
Have a headline and a copy that emphasizes the message you want to send to your customers.
Convey your message in a simple to understand manner…
The message that you want to convey to your potential or existing customers must be simple, highlighting the benefits that the customer can derive from your product or service.
Use short or broken sentences that are much easier to read than long sentences. You can use a copy that has a product, benefits and even a price like this example:
The new iPhone 9 – bolder, faster, durable, dual sim for only $999…
Samsung S10 – thinner, lighter, faster and so much more than before…
The shorter the sentence, the more likely your customers will remember the message you are sending out in your sales copy.
You can also write a copy which uses surprise, contrast, or even suspense to attract attention and interest.
Use power words in your copy…
Words such as imagine, you and yours are power words that have a hypnotizing effect on the customer that enables them to experience your product or service.
Imagine you sitting on the beach in Greece, sipping a glass of red wine… Global Travels can take you there.
This copy allows the customer to imagine them taking a vacation to Greece while at the same time connecting your brand name to the trip.
Used problems as a persuasion tactic…
Presenting a problem and offering a solution in your sales copy is much more attention grabbing than writing a generic copy.
It’s not enough to tell your customers how good your product is, you need to be able to anticipate their reservations.
I’m sure you’ve seen ads on TV that people compare their products to their competitors, and in most of those ads you’ll find them highlighting the problems that their product solves that their competitors don’t.
Offer technical details of your product and services…
One of the most neglected and often ignored parts of the sales copy is the technical details of the company’s services.
Adding technical details to your sales copy shows your potential customers that you have some kind of expertise and confidence in your services.
Include success stories…
Believe it or not adding particularly success stories to your sales copy actually helps and is one of the most powerful tools you can use in copy-writing.
Just as in our everyday lives, stories are memorable, fascinating and often lingering in our minds for a long time.
Having success stories about your product and services, including existing customer testimonials, helps to clear any form of doubt from your potential customers.