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Women making African Tradition and Heritage Profitable

women making business from tradition

Africa is blessed to have an abundance of rich traditions and heritages across the continent, and businesswomen have found a way of converting that into a profitable business venture.

Natural Nubian Dolls by Rejoice Bhila Kwaramba

UK-based and Zimabwean born entrepreneur Rejoice Bhila Kwaramba founded Nubian Dolls are realising the under representation of dolls that looked like her, and because she has two daughters she wanted to create a doll that celebrated the natural beauty of not only her daughters but also the diverse races in the world.

Her 18-inch Nubian dolls comes with features that represent the natural beauty of African women, and currently has two models namely Malia and Cleopatra.

Wrapsody by Olga Mtshweni

Olga Mtshweni started her own online store called Wrapsody, which specializes in head wraps made from African materials and prints.

She holds a degree in Information Science and worked for some major brand companies such as Microsoft and Standard Bank before taking part in her full-time business venture.

The Lazy Makoti by Mogau Seshoene

Mogau Seshoene transformed her love of cooking into a profitable venture when she set up her company The Lazy Makoti in 2014, offering cooking classes for authentic traditional South African dishes.


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She credits the company to a friend of hers who got married but didn’t know how to cook rice, so she spent two weeks teaching her how to prepare some dishes, and as they say the rest has become history.

YaMama Gemmer by Rosemary Padi

Rosemary Padi started YaMama Gemmer, which sells ready-made Gingerbeer and concentrates that she produces herself and has been popular for funerals, parties, weddings and so on.


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She supplies her products to various areas around Johannesburg, including Soweto, Midrand, Randburg, Vaal and Vosloorous.>Momppy Mpoppy by Maite Makgoba

Maite Makgoba makes dolls that she calls Momppy Mpoppy, which seeks to change the perceptions of African beauty in the minds of young African girls, and a product that they can relate to.

The dolls have brown skins, traditional clothing and large afros and fill the gap on the market.